Jurnal Pengabdian Kepada Masyarakat

Mentoring to Improve Branding at the Rujak Ambon Bung Rein MSME in Makassar City

Aliyah Aqilah Resmail — 2026-06-08

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk membantu UMKM Rujak Ambon Bung Rein di Makassar dalam meningkatkan pemasaran usaha melalui media digital. Selama ini, promosi yang dilakukan masih bersifat sederhana dan lebih banyak mengandalkan promosi dari mulut ke mulut sehingga jangkauan pemasaran usaha masih terbatas. Selain itu, pemilik usaha juga belum memanfaatkan media sosial secara optimal untuk mendukung kegiatan promosi dan membangun branding usaha. Metode yang digunakan dalam kegiatan ini adalah Participatory Action Research (PAR), yaitu pendekatan yang melibatkan mitra secara langsung dalam setiap tahapan kegiatan, mulai dari identifikasi masalah, pelaksanaan, hingga evaluasi. Bentuk pendampingan yang dilakukan meliputi pelatihan pengelolaan akun Instagram, pembuatan foto dan video produk, penulisan caption, serta penyusunan tampilan profil usaha di media sosial. Hasil kegiatan menunjukkan bahwa mitra mulai memahami cara memanfaatkan media sosial sebagai sarana promosi usaha. Selain itu, akun Instagram usaha mulai digunakan secara lebih aktif untuk mengunggah konten produk dan informasi penjualan sehingga membantu meningkatkan visibilitas usaha di media sosial. Dengan adanya pendampingan ini, UMKM Rujak Ambon Bung Rein mulai memiliki media promosi yang lebih terarah dan mendukung penguatan branding usaha.

Digital Marketing Transformation and Creative Content Optimization Mentorship to Strengthen the Branding of Bakso Daeng Tiro MSME

Winda — 2026-06-08

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan branding UMKM Bakso Daeng Tiro melalui pendampingan digitalisasi pemasaran berbasis media sosial dan platform digital. Permasalahan utama mitra adalah pemasaran usaha yang masih dilakukan secara konvensional melalui promosi dari mulut ke mulut dan belum memanfaatkan media digital secara optimal. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) dengan teknik observasi, wawancara, dokumentasi, serta pendampingan langsung kepada mitra usaha. Program yang dilakukan meliputi optimalisasi media sosial Instagram dan TikTok, pembuatan konten digital, pendaftaran lokasi usaha pada Google Maps, pendampingan marketplace, serta peningkatan tampilan visual usaha melalui penyerahan spanduk dan desain menu baru. Hasil kegiatan menunjukkan bahwa program pendampingan berhasil meningkatkan kehadiran digital UMKM melalui penggunaan media sosial dan platform digital sebagai sarana promosi usaha. Selain itu, mitra mulai memahami pentingnya pemasaran digital dalam memperluas jangkauan promosi dan meningkatkan visibilitas usaha. Meskipun dampak terhadap peningkatan penjualan belum dapat diukur secara maksimal, program ini memberikan perubahan positif terhadap pengembangan pemasaran UMKM Bakso Daeng Tiro di era digital.

Improving Elementary School Students’ Knowledge of the Dangers of Smoking and Vaping through a Health Education Program

Nurul Maulidiyah — 2026-06-08

This community service activity aims to improve the knowledge of 5th and 6th grade students at SDN 2 Marga Agung regarding the dangers of smoking and vaping. The low level of student understanding regarding the harmful substances contained in cigarettes and the risk of becoming a passive smoker was the background for the implementation of this educational program. The activity was carried out on October 17, 2025, using interactive counseling methods, visual media, and question-and-answer sessions. Evaluation used pre-test and post-test administered to 98 students on questions 11–15 covering knowledge of nicotine, lung damage from cigarette smoke, passive smoking, and diseases caused by smoking. Results showed significant improvement in all indicators. Understanding of passive smoking increased most sharply from 61.2% to 87.8%. Overall, the average student score increased from 79.5 in the pre-test to 86.8 in the post-test. This program proved effective in improving students' health literacy regarding the dangers of smoking and vaping.

Strengthening Skin Health Literacy And Economic Empowerment Of Women’s Communities In Melasma Mitigation In Rural Gianyar

Putu Shinta Widari Tirka — 2026-06-08

Melasma is a chronic hyperpigmentation disorder characterized by dark patches on the face caused by ultraviolet (UV) exposure. This condition is common among women in rural areas with high outdoor activity, including a women’s community in Banjar Geria, Gianyar. The main problems include low skin health literacy, unsafe skincare use, and limited financial management for health needs. This community service program aims to enhance participants’ capacity in melasma prevention through skin health education and basic financial management training. The methods include participatory education, skincare application demonstrations, and distribution of educational materials. The results indicate improved understanding of melasma risk factors, better ability to select safe skincare products, and increased awareness of budgeting for health needs. This integrative approach effectively promotes preventive behavior changes and contributes to improving the overall quality of life in the community.

Mentoring of Muhadoroh Training in Improving the Self-Confidence of Students at TPQ Al-Musyahadah

Nury Sri Dimjati — 2026-06-08

Self-confidence is a fundamental component in the development of students’ character, particularly in supporting Islamic preaching and communication skills. However, empirical conditions indicate that some students in Qur’anic Education Centers (TPQ) still experience challenges such as lack of confidence, anxiety in public performance, and limited public speaking ability. This community service program aims to enhance students’ self-confidence through mentoring-based muhadaroh training. The study employed a descriptive qualitative approach involving stages of observation, material delivery, communication exercises, muhadaroh practice, and evaluation. The program involved 25 students of TPQ Al-Musyahadah. The results demonstrate a significant improvement in students’ confidence, communication skills, and courage in delivering Islamic messages orally. Therefore, muhadaroh training proves to be an effective strategy for character development and strengthening students’ communication competencies.