Strengthening Bali Fine Craft’s Competitiveness Through Eco-Friendly Packaging Innovation Based on Ecoprint
Abstract
Packaging adds value for SMEs, especially Bali Fine Craft with its sustainable ecoprint products. This program aims to design eco-friendly packaging that supports brand identity and attracts consumers. Methods include situational analysis, initial design, prototype development, strength and visual tests, and limited implementation. Results show recycled kraft and reusable linen pouches support the slow fashion concept and receive positive feedback. Digital marketing and educational campaigns help spread sustainability values to consumers. This innovation is expected to boost competitiveness and customer loyalty.
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Ijatrijević, I., & Vrabič Brodnjak, U. (2024). Sustainable and innovative packaging solutions in the fashion industry: Global report. Sustainability, 15(20), Article 13476.
Natarajan, B., & Pichai, P. (2023). Eco print as an environmental based art product: A study of consumer perceptions and maintenance behaviours. EAI Endorsed Transactions on Creative Technologies.
Magnier, L., & Crié, D. (2024). Unpacking sustainable packaging through the Stimulus–Organism–Response (SOR) model. SAGE Open.
Shorr Packaging. (2025). The 2025 Sustainable Packaging Consumer Report. Shorr Packaging Blog.
Published
2025-09-09
How to Cite
yuanas, rangga. (2025). Strengthening Bali Fine Craft’s Competitiveness Through Eco-Friendly Packaging Innovation Based on Ecoprint. Jurnal Pengabdian Kepada Masyarakat, 1(2), 13-26. https://doi.org/10.70358/diankara.v1i2.1551
Section
Articles
Copyright (c) 2025 rangga yuanas
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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