Anteseden Gaya Kepemimpinan Terhadap Produktivitas Promotor Oppo Wilayah Gianyar

Abstract

Promoter productivity as the front line of sales is significantly influenced by leadership style and the implementation of reward and punishment systems. This study aims to examine the effect of leadership style on reward, punishment, and employee productivity at PT. World Innovative Telecommunication (OPPO) in the Gianyar region. The research uses a descriptive quantitative approach with a sample of 133 promoters. Data collection methods include observation, interviews, and questionnaires. The data were analyzed using Partial Least Square (PLS). The results indicate that leadership style has a positive and significant effect on both reward and punishment, but reward and punishment do not significantly affect promoter productivity. These findings suggest that leadership style is a key factor in enhancing productivity, while the reward and punishment systems require further evaluation in their implementation. This study offers strategic implications for management in developing effective leadership models to improve promoter performance.