Rahmah HNR, Nugraha BSP. PENGARUH KARAKTERISTIK HOST LIVE COMMERCE TERHADAP NIAT PEMBELIAN KONSUMEN MELALUI PERAN MEDIASI PENGALAMAN KONSUMEN. Equilibrium [Internet]. 2026Sep.30 [cited 2026Oct.21];12(2):403-27. Available from: https://www.ojs.unr.ac.id/index.php/Equilibrium/article/view/1945